Vogue’s sponsored Fashion Night Out, as many of you in the know will be aware, started as a drive by the notorious Anna Wintour in New York as an attempt to bring attention to the recession’s effect on big name fashion houses and to encourage investment into brands of all shapes and sizes. Now two years on, having spread to the equally chic cities of London and Paris, the night attracts a curious combination of the fashion elite, celebrities linked to the promotion of names and those everyday folk, interested in style and excited about being at the fore-front of the industry if only for one night.
And it was with this demographic in mind that Fashion SOS, accompanied by a couple of friends hit the streets to join in the carnival of beautifully-dressed chaos stretching from Knightsbridge to Soho.
After seeping ourselves in the heady combination of glamour and frivolity we followed the inevitable pull towards Bond Street. We popped into Myla to indulge in fantasies of lounging in lace camisoles and matching French knickers in our future “apartements” in Paris. While we decided it worth pointing out that the brand remains the ONLY lingerie company to make red satin and black lace a classy choice, we hit the madness of outside.
Literally every shop had something like this parked outside
Following on from a trip to Burberry to lust over the square structured handbags and old English tailoring and knitwear (Topshop always replicate the heritage feel) we headed up Maddox St to dodge the crowds outside newly opened Coach, craning their necks on already towering heels to catch a promised glimpse of Gywneth Paltrow, new spokesperson for the brand.
We also had time to explore Box Boutique, a curious little shop displaying a selection of shoes from the “I would die for this” (spiked Ruthie Davis peep-toes) to the “Hmmm” (jewelled Uggs in any colour). Unfortunately the crowd seemed more interested in the mint juleps than shopping so we cut through to Regent St where there were rumoured to be massive discounts on a wide range of high street brands.
We came to Topshop to the sound of music DJed by Sunday Girl and a rather alarming interactive TV boards featuring previous shoppers jumping up and down and waving cardboard with phrases like “little black dress” printed on them. It was just as surreal as it sounds. Following that All Saints, running an impressive 20% campaign, almost tempted me to splurge two hundred pounds of hard earned money on an authentic leather one-shouldered dress (kind of Tulisa, if we’re allowed to use that as an adjective yet).
But with the more affordable shops closing and our feet aching, we stopped our brief flirtation with being a Voguette and headed home, leaving the after-parties to the celebrities but with a definite admiration for Fashion Night Out’s ability to open the doors of luxury brands to the everyday fashionista. Would recommend for all!<